Mistification

We live in a world increasingly dominated by technology, and there are many technological advances that we frequently use about which know very little. Among them, one mostly through metaphor stands out: “cloudification”. Metaphors play central role our understanding of the concepts ideas present themselves, revealing for first time something was already there. In this way, propose term mistification as more accurate expression current technocratic/technological status quo terms “cloud” “cloudification” used. The proposed – neologism conveys elements Gothic horror which, hope, precisely capture experience end-users cloud. Using New Dark Age (Bridle, 2018) point departure, an analogy between cloud with players role-playing game, namely Ravenloft campaign setting Dungeons & Dragons. Similarly to remain ignorant helpless against all too powerful giants their pursuits. This article adds belonging game wider cross-disciplinary discussion regarding human-machine interaction.